During the 1950s, tote bags began to enter into the main culture. Women primarily utilised them as practical handheld bags because they didn't require much care. It wasn't until the 1960s when the tote bag embraced personal style. Bonnie Cashin released her own line of tote bags called Cashin Carry Tote Bags which combined style and functionality. In the 1990s, Kate Spade ultimately transformed how American culture embraced tote bags when she began carrying them as fashion bags. Today, fashion lovers and consumers can find tote bags in a variety of decorations and themes.